SW1 is home to palaces, museums, theatres, galleries, shops, hotels, pubs, bars and restaurants for visitors to enjoy. The BID is implementing an ongoing marketing and promotional campaign that will showcase the benefits of spending more time discovering all that Victoria and SW1 has to offer.

Through this work we are seeking to support a diverse business community delivering the BIDs’ core strategic objectives. We hope to deliver a sustainable, clean and green environment for the business, visitor and residential communities in the area. Through our work with our police team we will also be working to create a safer and more secure place for business to flourish.

The Showcase theme is about changing perceptions of the Victoria area as a place to pass through quickly by working with local, national and international communications and press contacts via targetted outlets as well as selected social networks. Showcasing all that Victoria has to offer will ensure that a wider audience will discover what we already know - that Victoria is a great place to do business and to spend more time in, whether for business or for pleasure. The Showcase theme converges with the Visitor Destination theme so also encompasses promotion of events in the SW1 area, attracting visitors to the area as a destination. To find out more about current events go to:

EVENTS IN SW1